Here are the key reasons for which people take our Digital Marketing Course:

• Marketing Professionals:Upskilling
• Professionals in Other Roles:Upskilling, Career Shift, Freelancing
• Business Owners & Entrepreneurs:Promote Business, Manage Agency
• Digital Marketing Professionals:Career Growth
• Students & Freshers:Job, Freelancing

Course content

SEO

On-Page & Off-Page SEO Practices

• Learn use of HTML, URL, Title, Meta Tags, H1, & Images
• Understand concepts of Crawling of XML & HTML Sitemaps
• Know Robots.txt, Achor text, & role of Linking
• Go through off-page SEO Tips & Tricks

Learn SEO Via Best SEO Tools

• Practice SEO with Google Search Console, Google Analytics setup and Bing Webmaster SEO Tools
• Understand the working of Keyword Planner tool and learn how to map keyword to Web pages
• Learn SEO Tools to do effective Competition Analysis

Learn SEO Relevant Website Design Practices

• Know how to make your website SEO friendly
• Understand Mobile responsive design & Importance of HTTPs
• Delve into specifications of Site schema & Technical Website Optimization
• Know the role of URL Architecture and do Page Speed Analysis
• Find out concepts related to Broken links, 301 redirects, Canonicalization, & Custom 404 Error pages

Understand Best Link-Building Practices

• Learn what is Link building & Content marketing basics
• Know what Directory submissions, Local listings, and Niche backlinking are
• Understand Social bookmarking, Press Release, Blog & Article Optimization
• Find out SEO driven SoLoMo (Social, Local, Mobile) Strategies
• Uncover Social Media Backlinking, ORM & Influencer Outreach
• Delve into Local Seo & Mobile SEO practices

SEO Site Audit & Algorithm Update

• Learn On-page & Off-page SEO Audit Plans
• Delve into SEO audit tools like Screaming Frog, SEOprofiler, Moz, & domain tools
• Go through different Google SEO Algorithm Updates like Panda, Penguin, Hummingbird

SEO Analytics

• Understand SEO Tracking and Related Metrics
• Know how to Google Analytics Custom Reports & create your SEO dashboard

 Social Media Marketing

SMM History & Social Media Importance

• Understand the evolution of Social Media Channels
• Go through relevant Social Media Stats and Trends (in India & Abroad)
• Understand Social Media Marketing via Social Media Success Stories
• Know key Idiosyncrasies of all Social Media Channels
• Learn how to choose relevant Social Channel for your Business
• Understand what is multi-channel Social Media Marketing

Understand Community Building & Develop Facebook Marketing Strategies

• Know what is community building on Facebook and how to create the right Facebook Brand Pages
• Go through EndgeRank Algorithm to understand how successful marketers engage their audiences on Fb
• Create Facebook Pages and Implement Facebook Marketing Strategies
• Understand Facebook Marketing to ensure an increase in followers, fans, and engagements
• Go through Important Facebook Insights and Success Stories
• Implement Facebook Marketing Strategies from Goals to Revenues
• Understand Competitive Research on Facebook

Understand Facebook Ads

• Go through different types of Facebook Ads
• Do a Comparative analysis of Facebook Ads & Google AdWords
• Know the role of CTR in Facebook
• Understand how to create an Ad Copy in Facebook Advertising
• Optimize your Ad Copy and do result-oriented Targeting

Understand Twitter Marketing & Types Of Twitter Ads

• Understand the basics of Twitter Marketing
• Know what is Hashtag, how to create Twitter Trends
• Understand how to do Brand Building, PR, and Customer Engagement on Twitter
• Go through Twitter Marketing Tools
• Create a Twitter Marketing Strategy
• Know different kinds of Twitter Marketing Campaigns
• Learn what is Promoted Tweets, Promoted Accounts and Promoted Trends on Twitter
• Go through Different Types of Twitter Ads

Understand LinkedIn Marketing In B2B Businesses

• Understand LinkedIn basics and how to do lead generation on LinkedIn
• Know how to create LinkedIn Company Page, Groups, and Developer API
• Go through different LinkedIn Ads and understand how to run them to generate leads
• Delve into LinkedIn for HRs, Job-Seekers and Businesses Programs

Learn YouTube Marketing

• Delve into the basics of YouTube Marketing
• Understand the best YouTube Marketing Practices & Tools
• Know YouTube Ads and understand their dynamics
• Go through case studies of viral national and international YouTube Campaigns
• Learn key Idiosyncrasies of Successful Video Marketing

Understand Pinterest, Instagram, Snapchat & Other Social Media Marketing

• Learn Pinterest Marketing, Ads, and Best Practices
• Implement Pinterest for Business
• Understand Instagram Basics, Ads, Tools and Practices
• Delve into Snapchat Advertising
• Understand how to use Google+, SlideShare
• Know how Social Channels generate ROI for businesses

Social Media Marketing Analytics

• Learn how to do Measurement on Social Media
• Go through the Framework for ROI Measurement
• Understand how to create an ROI Metrics Dashboard for SMM
• Find out different Social Media Marketing Tools to Measure ROI

Email Marketing

Email Marketing Basics & Evolution

• What is Email Marketing
• Email Marketing Case Studies
• How Email Marketing Works
• Components of Email Marketing

Email Marketing – Mailing List & Organizing The Mailing List

• What is the Mailing List?
• Types of Mailing List
• The formula for Growing Email List
• Strategies to Grow Email List
• Formatting Emails, Opt-in, and Opt-Out

HTML & Text Emails

• What is HTML Email
• Plain Text Email
• How to use HTML and Text Emails

Newsletters Announcements & Event Invitation

• How to use Newsletter in Email Marketing
• Role of Announcements Emails
• Importance of Event Invitation Emails
• Case studies of different types of Emails

Content & Landing Pages

• Email Copywriting
• How to Write Subject Lines?
• Making Email Content Relevant and adding a CTA in your email
• How to Send Personalized Emails
• Role of Landing Pages in Email Marketing
• The ideal landing pages case studies

Email Marketing Spam Compliance & How To Avoid Spamming?

• CAN Spamming
• How to Check Spam Compliance of your Emails
• Spam Testing
• Practices to avoid being spammed

Avoid Being Blacklisted In Email Marketing

• Single Opt-in Practices
• Double Opt-in Practices
• Role of opt-out, Subject line, Content, Sender’s address, etc.
• How to check if you are blacklisted

Service Providers, Automation & Metrics

• Comparison of Email Marketing Services Providers
• Role of Scheduling and automation in Email Marketing
• Tracking in Email Marketing
• Segmentation in Email Marketing
• Analytics in Email Marketing

Follow UPS, Tools & Email Marketing – Tips

• Role of Follow-Ups in Email Marketing
• Top Email Marketing Tools
• Best Email Marketing Tips

Content Marketing

Overview

• History of Content Marketing
• Content Marketing Basics and overview
• Know your Content Marketing Goals and Prerequisites
• How Content benefits Business multifold Revenues
• Content Marketing Careers

Content Creation & Targeting Customers

• Define your Content Creation Goals
• Know your customers and collect information about them
• Create Personas for your Customers
• Know tools to help Content Creation, Editorial Calendars, Ideation and research, Format
• Understand the different types of Content- Blogs, Lifecycle Emails, E-Newsletters, Brochures, Whitepapers, E-Books, Digital Magazine

Know What Blogging Is

• What is Blog
• How Blogging Works
• What are the benefits of Maintaining a Blog
• Understand the interrelation between Blogging & SEO
• Know how to make money via Blogging

Make Your Content Strategy

• Know the difference between Content Marketing & Content Strategy
• Define Audience for your Content Strategy
• Understand how to do Content Audit
• Know how to Organize and Tag Your Content
• What is the Success Metrics you should include in Content
• How to align your Content Style with Brand’s Personality
• Know how to Document your Content Strategy

Content Promotion, Analysis, & Reporting

• How to Build an Audience
• Learn Influencer, Email and Comment Marketing
• What is Guest Posting
• Use of PR, Social Media, and Paid Promotion
• Know the Core Metrics to Analyze Content Strategy
• Delve into Pageviews, Bounce Rate, Engagement metrics, Social metrics

Search Engine Marketing

PPC Introduction

• Evolution and History of PPC
• Search Engine Advertising and PPC Ads
• The workflow of PPC Ads and General Formula for calculating PPC
• Properties of a Compelling PPC Ad and Advantages of PPC

Understand the Complete PPC Glossary

• Ad Group
• Call-To-Action (CTA)
• Ad Position
• Campaign
• Ad Network
• Click-Through-Rate (CTR)
• Conversion
• Ad Rank
• Conversion Rate
• Cost Per Action or Cost Per Acquisition (CPA)
• Destination URL
• Display URL
• Cost Per Click (CPC)
• Geo-targeting
• Cost Per Mille (CPM)
• Impression
• Keyword
• Landing Page
• Negative Keywords
• PPC Bid
• Prospect
• Quality Score
• Search Engine Result Page (SERP)
• Split Testing

Ads On Google

• Know how to create Google AdWords Account
• Go through steps involved in creating a PPC Campaign in Google AdWords

Keyword List In PPC

• Categorizing the Keywords
• User Phrases
• Product-Complementary Phrases
• Competitor Phrases
• Keyword Match Types
• Product Phrases
• Building a Keyword List
• Brand Phrases
• Keyword Research Tools
• Negative Keywords

Parts Of PPC Ad

• Steps involved in Creating a PPC Ad
• How to do Market and Audience Research, Keyword Research
• Understand how to build Pay-Per-Click Ad, PPC Landing Pages
• Know how to Track, Measure, and Report in PPC
• How to Optimize the Ad
• Know the Elements of a PPC Ad
• How to create a PPC Ad Using Google AdWords

PPC Landing Pages

• Know the role of PPC Landing Pages
• Go through Types of Landing Pages
• Know the Elements of an Effective Landing Page
• Features of Creating a Well-Formatted and Informative Landing Page
• Know how to test the landing page

Bidding In PPC

• Know what is PPC Bidding
• Go through the Factors that Affect Bidding
• Know What to Bid For and how much to Bid
• Go through best Bid Management Solutions
• Know how to make PPC Pricing Strategies

Yahoo & Bing Search Marketing

• Know how Microsoft Ad Center manages Yahoo and Bing Advertising
• Creating an Ad and Bidding in Microsoft Ad Center
• Know the Structure of an Ad Account in Yahoo and Bing Advertising
• How Yahoo/Bing Ads Editor Works
• Go through the steps involved in Budget and Billing

Measuring Results

• Learn all the important Metrics in PPC
• Go through %Served, Average Cost per Click (CPC), and Average Position
• Understand Bounce Rate, Clicks, Click-Through-Rate (CTR), Conversions and Impression Share
• Delve into Impressions, Quality Score, and ROI

Web Analytics

Analytics Introduction

• History and Evolution of Web Analytics
• Learn how Google Analytics works
• Understand effective Audience Analysis and Acquisition Analysis
• Know the role of Behaviour Analysis and Conversion Analysis in Google Analytics

Web Analytics Dashboard

• SEO dashboard
• Content dashboard
• Website performance dashboard
• Real-time overview dashboard
• E-commerce dashboard
• Social Media Dashboard
• PPC dashboard
• Metrics of Each Dashboard

Google Analytics

• Go through the Basic Metrics and Main Sections of Google Analytics reports
• Delve into traffic sources, Direct, Referring, and Search traffic
• Find out how to integrate Google Analytics with AdWords and AdSense
• Understand Benchmarking, Bounce Rate, Click, and Conversion
• Examine Direct Traffic, Filter, Funnels, Goal and Goal Conversion Rate
• Learn the role of Impression, Keywords, Landing Page, and New Visitor
• Understand Organic Traffic, Paid Traffic, Page View, and Returning Visitor
• Know the role of Time on Site, Tracking Code, Traffic and Traffic Sources

Analytics Tools

• Understand the working of Optimizely
• Know how Kissmetrics Works
• Understand how Crazy Egg Functions

 Key Metrics In Google Analytics

• Know what to measure in Google Analytics
• Go through Pageviews, Bounce Rate, and Pages per session
• Know Demographic info, Organic traffic, Social traffic, Referral traffic
• Understand the role of Direct traffic, Source/Medium, and Landing Pages

Segmentation In Google Analytics

• Know what is Data Segmentation
• Understand how to do analysis using Segmentation

Web Analytics Conversions

• Know what is Conversion in analytics
• Go through different types of goals
• Destination Goal, Duration Goal, Event Goals, and Pages/Session Goal
• Know the role of funnels in Google Analytics
• Understand how Multi-Channel Funnel Works

Other Kinds Of Analytics

• Role of Social Media Analytics
• Importance of E-commerce Analytics
• Role of Mobile Analytics

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