Salesforce Marketing Cloud is a customer relationship management (CRM) platform to provide digital marketing automation and analytics software and services. It discovers the complete solution to navigate the entire customer journey - on one platform. Salesforce Marketing Cloud explores the gear to help marketers to deliver the right message to the right people at the right time – on any channel. It personalized email marketing at scale, engage with mobile messaging, guide exceptional social experiences, manage ads that win, cross channel journey, predict the right content on the web & align marketing and sales to drive better results.
Course content
Salesforce Marketing Cloud Overview
- Introduction to Salesforce marketing cloud
- Architecture and SOA
- Navigation and shortcuts
- client-server/cloud
- Google trend reports
Salesforce Marketing Cloud Configuration and Access
- >Virtual Box, Tools integration, and Platform limitations.
- >Supported systems, Linux, Mac, Windows, and databases
- Configuration of sender authentication packages
- Setup Data Extensions
- Setup FTP Locations
- Setup Lists & Groups
- Setup Publication Lists
- Setup Profile Management
- Setup Data Filters
- Configuration of Suppression Lists & Rules
Data Overview
Lists
- What is a Subscriber?
- How to Create Attributes
- How to Create a List
- How to Add Subscribers to a List
- What are the Profile and Subscription Centres?
Data Extensions
- What is a Data Extension?
- What are Sendable Data Extensions and Non-Sendable Data Extensions?
- How to Create a Data Extension
- How to Import Data into a Data Extension
Content Builder Overview
- Uploading Assets into Content Builder
- Content Blocks
- How to Create Static Content Blocks
- How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
- How to Add Links to Content
Templates
- What a Template is and the Various Ways to Create One
- How to Create a Template with Locked Content
- How to Specify Specific Content to be Placed in a Content Area in a Template
- How to Create an Email From a Template
- How to Add Multiple Content Blocks to a Single Content Area
- How to Add a Button Content Block
Testing
- Content Detective
- Validation
- Preview
- Test Send
- Approvals
Sending
- Send Flow
- User-Initiated Email
- A/B Testing
- Bounce Mail Management
- Global, Master, and List-Level Unsubscribes
Analyze your results
- Tracking Data
- Standard Reports
- Automating Reports
Segmentation
- Drag-and-Drop Segmentation
- How to Create Random and Filtered Segments
- How to Create Segments Using Measures
- Refreshing Data
- Query Activity
- Audience Builder Overview
Automation
- Data Activities
- Data Extract
- Import
- File Transfer
- Refresh Activities
- Filter Activity
- Query Activity
- Email Automation
- Overview of Email Automation Tools
- Welcome Series using Journey Builder
- Triggered Email
- Welcome Series Using Automation Studio
Customer Journeys
- Describe why customer journeys are important
- Define the customer journey
- Identify how to create 1:1 customer journeys
Marketing Cloud
- Define the Marketing Cloud
- Log in to the Marketing Cloud
Contact Builder
- Define Contact Builder
- Describe and use the various tools in Contact Builder
- Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key
Journey Builder
- Define Journey Builder
- Define an Interaction
- Build an Interaction
- Build an Interaction
- Create an Entry Event
- Utilize various Journey Builder activities
Monitoring and Optimizing
- Set a goal
- Test the Interaction
- Review metrics
- Create a new version of an Interaction
AMPscripts
- Functions and Overview on AMPscripts
- AMPscripts Used Cases
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Course Prerequisites
- This training course is ideal for email digital marketers who manage their organization’s email channel. It is not necessary to have any prior knowledge of the Marketing Cloud.
Who can attend
This course is intended for:
- Anyone interested in learning basic to advanced Salesforce Marketing Cloud topics
- Anyone preparing for Salesforce Marketing Cloud Consultant certification
- IT professionals
- Data Scientist
- Software Architects
- Software Developers
- Data Analysts
Number of Hours: 40hrs
Certification
Key features
- One to One Training
- Online Training
- Fastrack & Normal Track
- Resume Modification
- Mock Interviews
- Video Tutorials
- Materials
- Real Time Projects
- Virtual Live Experience
- Preparing for Certification
FAQs
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- Materials
- Preparing for Certification
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